From NYC to the White House: Iconic Founders Campaign Enters the Presidential Spotlight

The campaign for New York City created by Founders is now part of the U.S. presidential campaign.

Two years ago, the indie agency Founders, launched a campaign to reposition New York City. With the concept WE ❤️ NYC, the team behind this initiative aimed to inspire and mobilise New Yorkers with an inclusive message that fostered empathy among the city’s residents, encouraging them to take action in restoring NY as the vibrant city it has always been.

The results of this strategy were historic, according to engagement and positive sentiment metrics. New York City, once again, secured the number one spot in the ranking of the best cities in the world.

During the recent Democratic National Convention, president Joe Biden’s team used an interpretation of the now famous logo from this campaign to pay tribute to him during his heart-wrenching farewell speech to the party.

“After the success of the WE ❤️ NYC campaign, it comes as no surprise that this powerful and unifying concept continues to be used, as it makes its mark across all age and social demographics,” stated Tanya De Poli (founder & COO of Founders).

Checha Agost Carreño (founder & CCO) added, “It’s a phenomenal case of business transformation, and it could logically be a case of political transformation with a direct impact on the outcome of the presidential election in the world’s most powerful country.”