Freefolk's Slick VFX Creates a World of Confusion for Confused.com's New Campaign

Confusion is king in a world of constant consumerism with “fake news & a billion views” bombarding the senses in this highly styled film. Created by James Rooke and Imogen Tazzyman at Karmarama for the new Confused.com campaign ‘From Confusion to Clarity’. 

Freefolk’s Creative Director Jason Watts led the completion of extensive VFX combining a multitude of visual elements. Filmed on location in Kiev on an expansive set, Jason Watts and Harin Hirani supervised the shoot with Director Aoife McArdle to expertly convey the true sense of chaos and frenzy that comes through in the spot.

Additional CG modelling of cars, people, buildings and neon signs, VFX enhancement for skies, TV screens, signage, lighting and numerous green screen set extensions feature throughout.

CG Supervisor Harin Hirani comments, ‘the bulk of the CGI created for Confused.com was to help embellish what was captured on camera. The establishing shot of the city required extensive work, populating the plate with more buildings, cars, neon billboards and people along the road of a bustling chaotic city. Our goal throughout was to make the CG as seamless as possible, creating depth to the shots and adding to the world of confusion.’