'Get Holiday Ready' with Wunderman's £9.50 Holiday Campaign for The Sun

The Sun is launching a holiday-themed campaign to mark the twenty-fifth anniversary of its ‘Holidays from £9.50’ promotion on 26th December.

Since 1990, an estimated 45.7 million Sun readers have taken breaks for £9.50 in 300 holiday parks around the UK and Europe, making The Sun the UK’s biggest domestic based tour operator, and the campaign the UK’s most successful newspaper promotion. 

This year the print, digital, TV and direct mail campaign encourages its audience to get ‘holiday ready’ – in other words, to start practising the skills they’ll need in the summer. The campaign’s creative work heavily features melting ice-creams, blowing up inflatable beach toys and finding the right spot for your towel – all these are the ideal preparation for a brilliant holiday. 

As well as running TV and press ads in The Sun newspaper, and digital display on its website to attract readers who have previously booked the holidays, targeted mailers are being sent out to both frequent bookers and potential new customers. The campaign also promotes the benefits of The Sun's membership scheme, Sun+, which offers full access to its website, apps and mobile as well as coverage of a range of top-flight football goals and other perks for the family.

The campaign has been created by Team News, with Wunderman leading the direct communications, Grey leading the TV and The Box managing the production. It breaks on Boxing Day and runs until February. The art director was Milan Desai and the copywriter Billy Bernhardt. The creative directors were Matt Batten, Richard Kenyon and Nigel Webb.

Matt Batten, Chief Creative Officer at Wunderman, said: “The work really taps into the sense of fun and anticipation people have for The Sun ‘Holidays from £9.50’. And we're delighted that the new creative builds on the excitement that Sun readers have felt for the last 25 years.”