Giants & Toys and Stockholm Stadsmissionen Fight for Families Affected by the Economic Downturn

Stockholm’s Stadsmissionen (Stockholm’s City Mission) is fighting for the children and families affected by the economic downturn.

Together with Giants & Toys & TBWA Stockholm, Stockholm Stadsmissionen have launched a fundraising campaign to support children and their families before it's too late.

The consequences of financial distress for children are often long lasting, something that Stockholm Stadsmissionen aims to highlight in their latest film, ‘Before it’s Too Late’.

The film, directed by Farzad Farzaneh, winds back the clock on a woman's life to highlight the long-term effect of financial distress on children in need.

"We all need to realise how important it is for society to come together to support the parents and children who are currently hit the hardest," said Lotta Sydäng Melin, campaign project manager at Stockholm City Mission. "It's not about enduring for a year until it passes; too many families simply lack the margins. Many children's lives are at risk of being marked by poverty and insecure living conditions for a long time to come."