Go Where Others Can't in Spot for Spin Master Scooter 'Valor'

New York-based production company Valiant Pictures and leading global children's entertainment company Spin Master debut the new boundary-pushing portable Valor Kick Scooter in a spot titled 'Go Where Others Can’t', an ad uniting the nostalgic scooter trend with a modern twist. 

The ad follows Venice Beach ‘cool’ kids living their oceanside life to the fullest, free to roam where skateboards legally can’t - a product of the lightweight mobility, the Valor Kick Scooter boasts to their audience. In collaboration with Spin Master’s creative team and helmed by Valiant director Vanessa Black, viewers follow a friend group’s typical (for them--epic for us) day in the life through a variety of media, including GoPros, smartphones with trick lenses, traditional cameras, and vintage camcorders. Phone-friendly aspect ratios meld alongside cinematic clips, targeting a wider young audience who respond to TikTok in greater numbers than television. 

Notes Vanessa, “Born and raised in Southern California, this film feels like the best memories of my teen years. Nights were spent sneaking out to hang on the beach, slushies were a way of life, and I always had a camera in my hand documenting whatever we were into that day. I love the cool and carefree attitude of this spot and want to put my own energy and experience into the frames.”

Targeting gen z on the go, Spin Master’s newly launched Valor Kick Scooter, is the smallest folding full-size scooter, featuring proprietary 'Under-The-Deck Technology' that allows the Scooter to fold and easily fit into a backpack or a locker without compromising on performance. 

“Kids have big lives, big dreams, big goals, and they are looking for something that can get them there,” says Dan Westcott, Spin Master’s VP of marketing and global business unie lead for Outdoor. “The Valor Kick Scooter is designed small to fit their big lives and this spot perfectly captures that freedom to go where others can’t.”

Vanessa is a 360 creative whose directing work celebrates the endurance of the human spirit and whimsical possibilities of imagination. She began her career as a documentary filmmaker and journalist, covering the 2014 Ukraine Crisis and Climate Change, where she had the opportunity to work with The United Nations, Jane Goodall, and Al Gore. Her work has earned widespread media recognition, landing in top publications such as National Geographic, Vogue, VICE, Rolling Stone, HuffPost, Esquire, Mic, Upworthy, Refinery29, Teen Vogue, i-D Magazine, BuzzFeed, and more. 

Vanessa earned a BA in Film Production from USC’s School of Cinematic Arts. She is a Fellow of the DGA x AICP’s CDDP Program, an organizer for the Video Consortium, and a board member of Carbon Calories, a company focused on carbon accounting for consumer products to bridge the gap between consumption and climate.

Photography by Lover Lover