Gold is Just a ‘Nice Rock’ to This Unimpressed Bitcoin Asset Manager

On the heels of a successful campaign to #DropGold, the leading digital currency asset manager Grayscale Investments turns from rocks to riches in ‘Nice Rock’, their latest commercial out of bicoastal production company Honor Society. The cinematic short was creative-directed, written, and directed by Brennan Stasiewicz, director of TV Series (Four Hands Menu 2018), documentary shorts and narrative films, and is the second campaign in which he collaborated directly with the successful digital currency brand, shepherding the creative from concept to completion.

“Grayscale, a company operating in a relatively conservative industry, has been unafraid to question the status quo,” notes Brennan. “The fact that we had such success with the initial Drop Gold commercial is incredible, but what I’m most proud of is that Grayscale returned to us. I tried to deliver back to them the best films and campaign I could, and I’m damn proud of ‘Nice Rock’ and so is Grayscale.”