Good Vibrations Take Centre Stage in New Vimla Ads

Swedish mobile operator Vimla is launching its new brand concept “The phone company with good vibrations”, created by BBDO Nordics. Part one of the concept features three comedic films without the seriousness of a regular phone ad.

In the concept “The phone company with good vibrations” for Swedish mobile operator Vimla, BBDO Nordics has created a campaign in which good vibrations convey the essence of the brand. Launched in April, the concept takes its first form in three commercials with a ‘90s look and feel. The films have a comedic take, emphasising that mobile plans shouldn’t feel stressful.

“Vimla differs from other phone companies; they have a friendly approach to their customers. Without hidden fees, bad deals or crazy terms it’s basically good vibes only. That is what we wanted to communicate by showcasing different vibrations, similar to the good ones that Vimla users get”, said Rasmus Tsardakas Renhuldt, copywriter, BBDO Nordics.

The three films feature different unexpected visualisations of vibrations, all representing the good feelings of being a customer at Vimla. To convey the 90’s look, the films were shot on 16mm film, and the consciously “bad” special effects were made with the help of green sticks and lo-fi tech. The films are comedic in their sudden movements, awkward dialogue, and an overall air of confusion, signed by director Gustav Egerstedt and production company Giants & Toys.

“When working with Vimla wanted to create a visual world that incorporate the brand’s good vibrations and relaxed approach. We opted for a concept that could stand on its own without a lot of text or voice-overs. The films speak for themselves. It felt important for us to create something that really stands out in the category, and we truly think it does just that”, said Isaac Bonnier, art director, BBDO Nordics. 

A red, or green, thread is strung throughout the films: a green SIM-card. The card is prominent in all the films, taking the form of a guitar, necklace, and belt-buckle, making sure the viewers connect Vimla to the right category – mobile services.