This Swedish Garden Store’s Interactive Ad Gets Peoples Hands Dirty

After launching the concept 'Feel like you’re the best on earth' where Granngården showcased that taking care of yourself, means caring for plants and animals, the garden store now wants more Swedes to experience that feeling.

This is done with an ad where the print ink from a photo of dark brown soil rubs off on your fingers as you touch it.

“Now that the Swedish spring is in full bloom, we want to inspire more to get out and really dig into all the wonderful things that gardening can give you. You could say that getting your hands dirty gets your head in a better space”, says Jenny Maltesson, marketing manager at Granngården.