Good&Ready Rebrands R-Hauz: Say Welcome to Assembly Corp

R-Hauz Services Inc, a leader in prefabricated wood construction in Ontario since 2017, has changed its name to Assembly Corp, with help from Toronto creative agency Good&Ready, to better reflect its identity and expanding range of capabilities. With six projects successfully completed and 12 more slated for 2024, Assembly is becoming a leading force in addressing the housing crisis that plagues Toronto and other major cities across Canada. 

“Assembly is scaling now, and the new brand reflects our mission to bring together the best minds, technology and materials to produce beautiful and sustainable housing, faster than ever before.” Geoff Cape, CEO and former CEO/ founder of Evergreen.

Through its pre-manufactured modular approach, Assembly creates sustainable timber housing units that are engineered offsite and assembled onsite, allowing for faster, more efficient construction. Assembly’s focus on human-scale density ensures that its homes not only provide development opportunities in highly desired city centres, but also prioritises social infrastructure and community well-being. Assembly delivers results through a turnkey service, turning underutilised sites into functional living spaces. 

First to build a six storey mass timber residential project in Ontario, Assembly leads the way in the design, engineering and building of pre-manufactured laneway suites, residential mid-rises and affordable housing projects for non-profits developers.

“Our goal has been building small projects successfully, which we believe creates meaningful change to the urban landscape.” said Leith Moore, co-founder of Assembly, formerly known as R-Hauz. 

Assembly is reshaping city living by providing a sustainable solution that brings predictability, efficiency, and speed to construction while empowering customers and municipal governments to drive long-term, positive change in our cities.

Good&Ready is a branding and advertising agency located in Toronto, Canada. The agency has created national, international and global campaigns for brands in every imaginable category, including: financial, automotive, telecommunications, food, cosmetics, retail, sports apparel, and fund-raising/appeals. The agency offers clients a seamless one stop solution for brand design and advertising across multiple platforms. 

Good&Ready was tasked with creating the new brand design—including designing the logo and website.