Guinness World Record Holders Stars in Diesel's Talent Show Spectacular

For the new 2024 Diesel Global Campaign, they partnered with Guinness World Records to create a TV talent show spectacular - through a '00s, regional lens. An homage to films like Best In Show and Drop Dead Gorgeous, Matt Lambert - alongside his long time collaborator and movement director, MJ Harper - built an absurdist world inhabited by a cast of some of the more niche Guinness Record holders.

Key talent include Guinness World record holders: Chanel Tapper for World's Longest Tongue, Liberty Barros a contortionist and World's most piercing's and body modification's holder Rold Buchholz.