GUT’s Latest Globant Campaign Pokes Fun at Traditional Consultancy Bullsh*t

Globant, a digitally native company focused on reinventing businesses through innovative technological solutions, today announced the launch of 'Reinventing Consultancy', its second global campaign of 2022. Developed in partnership with the creative agency GUT Buenos Aires, the films '1000 Slides' and 'Copy/Paste' use humour and wit to expose beliefs around old and static business consultancies.

With the tagline 'Seek Reinvention' at its core, Globant's mission is to reinvent its clients' businesses with more agile, dynamic, and creative processes that deliver valuable and specific solutions for every client.

"The new campaign 'Reinventing Consultancy' is a nod to the brands that reach out to Globant seeking something different. Those who know us know that the experience we offer is distinctly unique, from the proposal to the execution. Globant has a unique culture, with diverse, interdisciplinary teams who are experts in technology and in various industries," asserts Wanda Weigert, Globant's chief brand officer.

"Globant is different: conceived as a digitally native organisation focused on reinventing businesses, we strive at delivering end-to-end digital transformation leveraging innovation and the latest trends and technologies in the market. Our culture and agility set us apart as we work with some of the most respected brands in the world," says Martín Migoya, Globant's co-founder and CEO.

"The genesis of this campaign lies in the capacity to listen. Most big companies work with more than one consulting firm at a time, and NPS data showed that the major factors that make Globant stand out are their involvement, agility and flexibility when approaching challenges. Many of the insights provided by the clients themselves made us laugh at the sheer ridiculousness of how torturous and outdated some of these processes are, and that inspired these pieces," add both Matias Lafalla (GUT's ECD) and Joaquin Cubría (CCO).

"Globant is a company that is constantly reinventing itself. Not only the services it offers but also from within. They are "doers" by DNA; people who look for the new, the untapped. People who don't fall into the temptation of 'Copy/Paste'. That is their enormous difference - their greatness comes from the pillar we're constantly building upon, 'Seek Reinvention'," says Gastón Bigio, GUT's founder.