Levi’s celebrates its classic high-waist denim style for the holiday season as part of an ongoing Levi’s 501 Originals campaign collaboration with Hailey Bieber.
The spot features the model and star dishing on her favourite Levi’s style jeans in retro reel-style clips overlapped with jigsawed sound bytes - directed by Stevie Dance with edit and sound design by Max Basch and final mix by Mr. Bronx’s Geoff Strasser - bringing national attention to jeans that fit just right.
The no-frills recording distills the authentic representation of Levi’s jeans and the star’s long-standing relationship with the brand.