Happy Egg Invite You to “Crack Open Happy”

This New Year, Happy Egg and YARD NYC debut a national video campaign that invites viewers to rediscover life’s simplest pleasures—starting with breakfast. Rooted in the warmth of family connections and a return-to-the-simplicity of the farm ethos, the campaign transforms Happy Egg into more than a choice for better eggs; it’s a reminder to savor joy, one orange yolk at a time.

The campaign’s centrepiece is a poignant brand film showcasing the bond between a father and his daughter. Together, they explore what makes an egg truly “happy”—from hens freely roaming under sunny skies to the unmatched vibrancy of Happy Egg’s orange yolks. The narrative seamlessly transitions between the duo’s light-hearted kitchen banter and the idyllic farm scenes where Happy Egg hens thrive, inviting viewers to experience the beauty of nature and the simplicity of honest, quality food.

“In today’s food system, quality food requires an intentional approach,” said Whitney Fortin, chief marketing officer at Happy Egg. “That’s why Happy Egg partners with family farmers and lets our hens roam outside, unlike the industry norm of caged living. Our hen’s happiness shines through our vibrant orange yolks and rich flavour. Crack open a Happy Egg—the proof is inside the shell!”

In the midst of a return-to-the-farm philosophy trending on social and throughout culture, Happy Egg meets consumers’ aspirations to live a purposeful, healthier lifestyle. The company’s mission is to deliver unmatched care for its hens with the goal of producing “happy eggs.”

“Happy Egg is a true example of a ‘Brand Beacon,’” explained Ruth Berstein, CEO of Yard NYC. “It is a company that stands for something bigger than itself and is tackling the over-complication of the category to deliver a product consumers want to buy because it delivers happiness through simplicity.”

The creative work embraces the colour orange as a powerful cue—an easy reminder for consumers that a Happy Egg yolk stands out for its flavour, quality, and promise of intentional farming. More than a marketing strategy, it’s an invitation to embrace the small, bright moments that make life—and breakfast—better.