Haven Holidays Promises ‘More of What You Love’ with New Ad Campaign

Officially launching on December 20th, 2024, across owned media channels, Haven Holidays’ latest integrated advertising campaign celebrates the joy of creating cherished family holiday memories, and how photos help these unforgettable moments to live on at home. 

Launching in cinema on December 21st alongside Sonic the Hedgehog 3, and on TV on Boxing Day, the campaign introduces Haven’s refreshed brand messaging: “More of what you love”. This aims to highlight that not only are Haven parks the gateway to unmatched UK coastline, they offer so much more. 

This campaign follows Haven's multi-million-pound investment across parks in England, Scotland, and Wales offering upgraded accommodation, enhanced activities, entertainment, indoor pools, and breath-taking coastlines, enabling families to create even more unforgettable memories together. In addition, the campaign highlights Haven’s three core offerings—Haven Holidays, Haven Hideaways and Haven Home Ownership. 

Featuring a real intergenerational family from Scarborough, North Yorkshire, the campaign brings to life the laughter-filled moments that can be enjoyed at any one of Haven’s 39 coastal parks through photographs around the family’s home. As the camera scans over these happy moments, the pictures come to life inviting the audience to step inside the moment and see for themselves the adventures and activities available at Haven. 

Reuben Arnold, chief customer officer from Haven comments, “We understand how vital holidays are for providing a well-deserved break from everyday life and creating opportunities to reconnect with loved ones. That’s why we’ve made significant investments to our parks —truly setting us apart by giving customers more of what they love with high-quality experiences. We’re thrilled to see the fun of a Haven holiday brought to life in the creative campaign. The Hawkes family brought boundless energy, a genuine connection, and a warmth that not only made them a joy to work with but also shines through so clearly on screen.” 

Kate Bosomworth from Platform added, “This was no ordinary new Masterbrand brief. The strategic task was to differentiate the Haven brand with a single creative platform that would resonate with multiple audiences and generate large volumes of content to run across all digital and traditional Media platforms.....'MORE OF WHAT YOU LOVE' is the answer to this. A Creative Platform that is not only simple and memorable, but it provides the creative flexibility required from an audience and content perspective. 

Our unique partnership with BLINK allowed us to explore a radical new and above all, holistic approach to creative production. The result is an extraordinary volume of world class still and moving content, tailored to all audiences and communications platforms.”

Set to engage audiences and inspire bookings, the ad campaign will be delivered through a comprehensive mix of cinema, TV, social media, PR, radio, experiential and out-of-home (OOH) placements in 2025.