Haven Is ‘Where Happy Happens’ in Cheerful Masterbrand Campaign from Platform

Haven, the UK's largest provider of holidays and holiday home ownership, is launching its new masterbrand campaign, "Where Happy Happens." The campaign aims to establish Haven as the UK's number one holiday and holiday home-ownership brand and was created by Haven's strategic creative partner, Platform London. Justin Tindall, founding partner at Platform London, served as chief creative officer on the campaign.

The 60-second film, directed by Tom Tagholm of Various Films and set to The Isley Brothers' famous track "Summer Breeze," was filmed at several Haven parks in North Wales. The film showcases modern, spacious caravan accommodation, the wide-open spaces around Haven's parks, and the variety of activities and great places to eat at a Haven park. The campaign aims to change perceptions of UK caravan holidays.

Sarah Chapman, head of brand and holidays marketing at Haven, said of the new campaign: "Our guests often tell us that Haven really is their 'happy place' - somewhere they return to again and again, both on their own and often with extended family and friends. We recognise the importance of holidays and short breaks away for all and take very seriously our role in helping everyone find a way to do this. Our flexible pricing is a key part of this but combine this with the quality of our caravan accommodation, the stunning locations, great restaurants and amazing on-park facilities which are the best in the sector, and you've got an unbeatable and great value proposition."

The new campaign hit TV and cinema on December 26. Platform was appointed by Haven in December 2021 as its strategic creative partner and will work across all aspects of Haven's marketing plan as well as the delivery of a new masterbrand.