Healthspan Vitamins Come to Life in Animated Short from Jelly London

Oscar-nominated animation collective Job, Joris & Marieke have worked with Healthspan to create a TV spot unlike a typical vitamin/healthcare ad, starring three little pills with larger than life personalities.

Having seen some of JJ&M's previous work, Isobel agency got in touch with the animators through Jelly London to invite them to use their CGI talents on a new campaign for Healthspan.

The main message that had to be clear in the 30-second spot was the provenance of where the vitamins are sourced – that Healthspan go to the ends of the earth for their high-quality ingredients, and that not all vitamins are created with equal quality ingredients.

On working with Healthspan and Isobel, JJ&M said “It was fun to use our typical animation skills for this short and quirky commercial about three supplement pills. It was quite a challenge to give two of the pills this realistic oily texture. But working closely together with Isobel’s creatives we gave the characters their definite look.”

The end credits of ‘Despicable Me’ featuring the Minions inspired the idea but witty, clever, subtle facial expressions – geared to adults – ensured that the ad didn’t apply to children but instead had a mature wit about it.

The most important thing was to breathe life into something simple through the characterisation (a skill JJ&M are particularly adept to) and humanising these little pills. The spot is live across TV, web, social media and print platforms.