Hear Top Marketers Talk about What Keeps Them up at Night

CMOs these days do more than you think. No matter what kind of brand they are the custodian of, they need to keep an eye on its user experience, values, advertising, media, creative, growth and more. And with the context of macro-economic challenges, polarised social environments and AI among the many rapidly-developing situations to keep tabs on, it takes a special kind of brain to guide a brand’s marketing through it all. Considering all of that, LBB asked this panel in Cannes: What Keeps Marketers up at Night?

Watch the discussion below between Pete Jeavons, group brand and consumer marketing director, BT; Susan Irving, chief marketing officer, Kruger Products; and Najoh Tita-Reid, chief brand & experience officer, Mars Petcare, moderated by LBB’s managing editor for EMEA, Alex Reeves. 

In the video they reveal how each approaches the big issues going on in society, weighing up whether their brands have the right to take part in conversations around subjects such as racism or misogyny. They also talk about the role of production in their broader marketing efforts, detailing exactly when – and how relatively rarely – they have to think about it. Even advertising is not as big a part of marketers’ jobs as people might think. The panel goes on to outline the breadth of a marketer’s scope, from supply chain considerations to business transformation at a level that goes way beyond external communication. But it’s not just the concerns that keep marketers up at night – as these industry leaders show, the opportunities today have all of them buzzing about what’s next.

Dive into the full discussion below and read a deep dive into it here. 

         

All of the LBB & Friends Beach panel videos, brought to us by content sponsor MCA can be found in this collection.