Heinz Enters the Gaming World to Help Players Enjoy a Burger Break

Gamers know that eating while playing games is one big hurdle. Even more so on a map that has just been released. In fact, gamers spend roughly eight hours and 27 minutes each week playing games - and when it comes to Call of Duty, one of the world’s biggest video game franchises, it’s nearly impossible to take a snack break during gameplay.

That all changes today, thanks to HEINZ. 

To help gamers find more magic in mealtime while playing their favourite video game, HEINZ teamed up with Call of Duty: Warzone Pacific to identify hidden spots in the new Caldera map to safely enjoy a well-deserved break and eat a delicious burger with HEINZ in real life. Hidden spots are increasingly popular with gaming insiders, typically used to seek safety or gain advantage, but also an under-the-radar trick for sneaking a bathroom or snack break. 

With Hidden Spots, Heinz is making its debut with an ever-growing audience of gamers.  But instead of just saying something to them, Heinz and GUT Agency partnered with Activision to connect with them directly where they are - inside the game. 

Since Activision’s Call of Duty: Warzone Pacific Caldera map was launching, it was the perfect moment for Heinz to partner with one of the biggest gaming franchises ever to help hungry gamers find where to stop to eat while they played instead of having to hide. 

Fans and gamers can tune into Twitch and YouTube later this week to watch top Call of Duty: Warzone Pacific streamers reveal Heinz Hidden Spots in-game and enjoy a burger break as they explore the new map.

“80% of gamers eat and drink while playing, but it’s much harder to do this in multiplayer games like Call of Duty, where an ill-timed break can cost you the match. HEINZ brings the magic to mealtime, whether you’re sitting around the dinner table or enjoying a quick bite mid-game, and now we’re helping Call of Duty gamers safely recharge with a burger break in one of the new points of interest on Caldera. Here at HEINZ, we say just eat. No Defeat.” Ashleigh Gibson, brand director, HEINZ