Heinz Rap Soundtracked Campaign by DUDE Dares Foodies to Take the Taste Back

Kraft Heinz Italy has appointed DUDE for the Heinz Sauces 2018 campaign. The challenge: make the brand so iconic, that Italians will fall in love with it.

The new claim “Take it Heinz” is an anthem to enjoy life with flavour and “easiness”, created by DUDE to communicate Heinz values with a cool and atypical 30-second film.

The video is a visual manifesto aiming to bring the young and dynamic target into the colourful Heinz world in an unconventional way through a rap tune written ad-hoc for the campaign.