HEINZ Wiener Dogs, Old Spice Guy and The Pillsbury Doughboy Star in Instacart Super Bowl Teaser

A HEINZ Wiener Dog, The Pillsbury Doughboy, and Old Spice Guy walk into a trailer…

It’s no joke - it’s a teaser video for Instacart’s first-ever Super Bowl commercial. The teaser will air on TV during the AFC/NFC championship games on Sunday, January 26th. 

Instacart’s Super Bowl commercial was created by TBWA\Chiat\Day LA in partnership with Instacart’s in-house Creative Studio.

Sporting events remain one of the few high-impact placement opportunities with large viewership. We recognise the power of sports in captivating audiences and driving brand awareness, and have doubled down on our sports marketing strategy to reach fans of sports like the NFL, F1, W/NBA, NHL, MLB, and the Paris Summer Olympics, among others. 

Instacart’s debut at the Big Game reflects the brand’s marketing evolution over the last three years since CMO Laura Jones joined the company to build out its marketing strategy and execution.