Henry and ataka51 Craft Emerging French Artist Reeve.'s Debut Music Video ‘Wax on you’

HENRY announces the release of ‘Wax on you’, the debut music video of artist Reeve. by ataka51.

HENRY represents director collective ataka51, who has designed Reeve.’s visual universe, in collaboration with record company Savoir Faire.

Find more information on ataka51 here.

The collective has a unique style, rooted in strong visuals, at the crossroad of narrative and abstract genres, often political. They aim to integrate conceptual theory, art cinema and pop culture all together. The collective goes beyond directorial craft, it is multidisciplinary.

Ataka writes, directs, stages live performances and works with CGI. Their projects mix techniques, using film, programming or AI-generated imagery. 

Their recent work includes several music videos for Husky and promos for the Beat Film Festival.

Recently they crafted the look and first public appearance of Reeve. in her debut music video ‘Wax On You’ developed in Paris as a collaborative process with the artist.

Watch the music video here.

The team at Savoir-Faire said, “In the ‘Wax on you’ video, sitting on a bathtub, completely hammered, is Reeve. As the door to her universe opens for the very first time. It’s enigmatic, almost impenetrable, yet inquiring. Is she crying? Melting? Is it acid? Is it her? Or is it us, comfortably seated behind our screens, completely tripping? The singer-songwriter with her heated, crystalline voice takes us on a journey, leaving very few clues, into a parallel reality, a liminal universe that surpasses what we're capable of perceiving. Is Reeve. a witness? Or a mediator? A versatile artist deeply involved in every aspect of her music, from writing, to the production and recording process, to the mixing, she, along with Yodelice and Sam Tiba, imagine the electro-pop melody carrying this narrative. "It wasn’t torture I just showed you/Who you really are,". A tale of assertion and repossession, this first track of a three-song EP delves into places much deeper than your conscience. Inviting you to contemplate her in the most neutral way.”