High Five: Ireland

A brilliantly simple concept for Lidl Ireland to mark its sponsorship of the Ladies’ Gaelic Football Association (LGFA). This has that ‘why did no one think of this before’ element. We are all very familiar with the expression “a level playing field”, and this shows it perfectly. And anyone who has tried to run up a hill will know it’s ten times more difficult than running on the flat – I hope there weren’t too many retakes. 

I know we all got pretty tired of Covid related ads, so to come up with one that stood out so far into the pandemic is a testament to the power of this idea. It also shows off the power of a brilliant print ad. This ad, highlighting the distressing increase in domestic violence, was created by Dublin-based creative agency Folk Wunderman Thompson for the Vodafone Ireland Foundation, in partnership with Women’s Aid.

The ad itself is brilliant, but the idea of actually creating this role within Standard Life Pensions is an example of what can be achieved through collaboration between agency and client.

At a time of year when our tolerance for another emotional fluff campaign can get worn out pretty fast, this was a great ad for Woodie’s DIY stores. It got the tone just right between enough sentimentality to tug at the heartstrings and enough realism to make it land. It is also a nice demonstration of community spirit, rather than falling into the trap of just talking about it. 

OK, firstly I need to declare self-interest here. This is a Huskies ad for Nissan straight off the starting block. It was an ad to show support for the Irish Rugby team as they played against France in the Six Nations Competition. All self-explanatory, as all great prints ads should be!