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Hollywood Sings a Love Letter to Showbiz in Apple's Musical Inspired Spot

13/11/2023
Production Company
Los Angeles, USA
999
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With the Hollywood strikes appearing to end, Biscuit Filmworks' Steve Rogers directs gaffers, directors, makeup artists and more in a chorus embracing the magical chaos of filmmaking

Apple’s iPhone 15 Pro and its camera system take centre stage in the latest campaign sending a love letter to Hollywood and Filmmaking. The musical inspired spot features directors, actors, gaffers, make-up artists and production assistants join in chorus to share their passion for showbiz. The costumes, scenery, makeup, props, headaches, heartaches, backaches and flops demonstrate the iPhone 15’s ability to deliver professional level filmmaking, whatever the genre.

iPhone 15 Pro redefines the filmmaking experience, from smooth zooms to receiving footage on the go. The upgraded camera system offers the equivalent of seven pro lenses and allows you to record directly to an external device, enabling ProRes 4K at 60FPS. 

The iPhone 15 Pro also introduces a new option for log encoding and is the world’s first smartphone to support ACES, the Academy Color Encoding System. With USB 3 support, higher transfer speeds make the workflow from shooting to post-production significantly more streamlined.

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