Honda Heads to New Heights in High Energy Navi Bike Spot

BRYGHT YOUNG THINGS' directing duo Sandeep & Chadrick’s latest work for HONDA creatively revs the engine for the release of their new moto bike, Navi. It’s innovative, it’s fun, it’s affordable, and the visual mission for their TVC needed to be right on par as the brand expands its mission to dominate the streets. 

Designed to take Honda to new heights via this new product offering, the duo of Sandeep & Chadrick infused high energy style and a nostalgic feel into this film. The commercial was shot in downtown LA.

“We had a great time bringing this project to life. A key insight we got from the agency was this isn’t just a motorcycle - it’s a toy. That was really the a-ha moment that helped point us in the direction we took to make it as fun and lively as possible. We’re grateful to our awesome team for making it happen.” said Sandeep & Chadrick.

Shot with an FPV drone and pursuit car, Sandeep & Chadrick showcase these bikes in a dynamic and exhilarating way. Utilising thoughtful edit techniques, and VFX from Subset.Studio, most of the clever transitions were imagined in pre-viz by Sandeep & Chadrick and executed seamlessly.