Hotspur & Argyle Signs Director Will Innes Smith

Hotspur & Argyle has announced the signing of Will Innes Smith to its roster of commercials directors. Will’s work has been recognised by D&AD, The Royal Television Society, Promax and BDA. It straddles a range of media - including live-action, CGI and animation across a number of lifestyle subjects in youth culture, sport, food and fashion.

His glossy CGI title sequence for Sky Monday Night Football - which fuses complex CG characters with 2D analytical data effects and hidden nods to each team designed for fans of the beautiful game - earned a Silver Shark for Advertising, Design & Digital at the 55th Kinsale Shark Awards.