House of Fraser Transforms into the House of Festive for 2021 Christmas Campaign

House of Fraser has become House of Festive as it launches its 2021 Christmas TV campaign - created in collaboration with What’s Possible Creative Studio and The Specialist Works, both part of the What’s Possible Group.

At the heart of the campaign is a reminder of the joy of Christmas, gifting and shopping and features a multi-generational cast luxuriating in the fun, extravagant, festiveness of the season – everything they can find at the ‘House of Festive’.

The creative is a collaboration between House of Fraser and What’s Possible Creative Studio. Media strategy, planning and buying is managed by stablemates The Specialist Works - both part of the recently launched independent marketing business - What’s Possible Group.

The inspiration came from insight into our desire to make this year’s Christmas particularly special after the disappointment of last year’s cancelled celebrations – where better to go to meet all your Christmas needs but House of Fraser as the ultimate House of Festive.

The TV campaign debuted in Wednesday’s Coronation Street with spots to follow in the best of heart-warming, festive content including tonight’s Pride of Britain Awards, The Great British Bake Off: An Extra Slice, I’m A Celebrity… Get Me Out Of Here, and The Chase.

The campaign is aimed at Christmas gifters, in particular those who see the Christmas shopping trip as an annual event, buying for all, and so needing the unique mix of brands and departments on offer at House of Fraser. The campaign centres on AV broadcast media through linear TV, BVOD and Sky AdSmart and will be supported with OOH, radio, digital and in-store activity.

A spokesperson for House of Fraser comments on the campaign: “We’re delighted to share and celebrate Christmas this year with our all-new campaign. Showcasing House of Fraser as the ‘House of Festive’, it brings to life luxurious and joyful festivities, whilst demonstrating our incredible product offering - cementing House of Fraser as the ultimate place to shop this festive season.” 

David Hughes, MD of What’s Possible Creative Studio, said: “After the disappointment of last Christmas, shoppers want to rediscover the fun of shopping and we’re delighted to help House of Fraser assert their place on the high street to drive festive vibes in the run up to Christmas.”