senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Ian Pons Jewell Turns Small Business Owners' Nightmares Into Reality

28/06/2024
Production Company
Los Angeles, USA
623
Share
The campaign was created with ProdCo and The Quarry

ProdCo releases its latest commercial ‘Dogs’ for Intuit QuickBooks, directed by Ian Pons Jewell in collaboration with W+K London. The film finds absurdity and humor in the nightmares of a small business owner struggling with outdated bookkeeping, only to show how QuickBooks offers peace of mind.

The commercial kicks off in a dimly lit park where a van, adorned with the logo “Glampooches Doggy Pampering” is parked. Inside, a frazzled business owner is buried in a mountain of paperwork, when a thieving canine appears at the window clutching some missing paperwork in its mouth, prompting the business owner to give chase.


The spot captures the essence of a dream, evoking that familiar sense of foreboding when chasing something in a nightmare or trying to speak but honking like a car instead. Ian worked with longtime collaborators Ameena Kara Callender, who designed the in-camera costumes, and cinematographer Mauro Chiarello. VFX by Pavel Bezborodov at CGF seamlessly integrated CGI dog mouths with the in-camera costumes and makeup. Impeccable sound design by Gregory Caron, whose first collaboration with Ian was on the QuickBooks ‘Eggs’ campaign, added the finishing touch.

Agency / Creative
Production
Production Service
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Companies
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0