Iconic Characters Get Ready for Apple’s Vision Pro Launch

Apple has announced the date when US customers can experience its first spatial computer in its latest film. Apple Vision Pro will launch on Friday 2nd February and will be exclusively available on Apple.com, the Apple Store app, and at Apple Stores. 

The spot features footage of classic TV and movie characters getting ready for adventure. The final person in the spot prepares by putting on the Apple Vision Pro. The film takes inspiration from Apple’s 2007 spot ‘Hero’ which debuted the iPhone to the world.

Aiming to be more than just a product launch, the film draws attention to the dawning of the era of spatial computing. The Vision Pro will see digital experiences leap off screens and into the physical world. 

The video will appear on broadcast TV and Apple’s YouTube channel.