IMAGINE Redefines Jaguar’s Sonic Identity

Fueled by the viral buzz surrounding Jaguar’s groundbreaking rebrand, IMAGINE couldn’t resist creating an entirely new sonic identity for the iconic car manufacturer, unveiling “The Sound Of” series a month early.

“At IMAGINE, we believe in the transformative power of music and sound,” said Shai Caleb Hirschson, founder and creative lead at IMAGINE. “These emotional connectors transcend age, race, and belief, cutting across cultures to evoke a universal response. Our mission is simple: make the world sound better. To do that, we push every boundary, ensuring creativity is led by the most powerful cultural marketing asset—MUSIC.”

The debut episode in “The Sound Of” series takes the advertising world on an auditory journey, unveiling the bold reimagination of Jaguar’s famous roar. IMAGINE infused the brand’s essence with an innovative, never-heard-before sonic logo, perfectly complementing Jaguar’s recent campaign, “Copy Nothing.” Staying true to the campaign’s ethos, the team transformed Jaguar’s iconic auditory roar into a fresh, daring, and uniquely futuristic soundscape that’s as thrilling as the vehicles it represents.

The series, crafted to spotlight the studio’s groundbreaking sonic identities and campaigns, reflects the tireless work and creative passion emanating from IMAGINE’s Berlin headquarters. Valentin Keil added. “Through sound, we make the world look, feel, and—most importantly—sound incredible.”

Following Jaguar’s debut, the “The Sound Of” series officially launches in December with its second installment, marking the start of an 8-episode journey into the future of sonic branding. IMAGINE continues to redefine the role of sound in brand identity, setting a new standard for creativity in the global advertising landscape.

Buckle up—this is only the beginning.

View the Sound of Jaguar here.