Bose Packs Freedom and Adventure into SoundLink Flex Speaker

In a vibrant new collaboration, Berlin-based creative studio IMAGINE has partnered once again with acclaimed director Jeff Vallee to craft a stunning campaign for Bose’s newly updated SoundLink Flex Speaker. Known for its ground breaking approach to storytelling through sound and visuals, IMAGINE has worked closely with Jeff and his team to bring the essence of Bose’s latest portable speaker to life, setting the campaign against the breath taking and rugged backdrop of the desert.

The SoundLink Flex Speaker is Bose’s latest answer to delivering big, bold sound in a small, super-packable form - making it the perfect audio companion for music lovers on the go. Durable and engineered to handle the wild, the SoundLink Flex encourages freedom and adventure, turning any moment into an opportunity to share good tunes and create lasting memories, no matter where the beat takes you.

Jeff spent several days in the heart of the desert to capture the campaign’s core message: music’s ability to bring people together and elevate the sense of boundless freedom that comes with uncharted exploration. He teamed up with IMAGINE’s music and creative production teams to develop a soundtrack that not only aligns with the spirit of the SoundLink Flex but also amplifies its sense of adventure and spontaneity. The result is a sonic experience that mirrors the vast, liberating landscape, creating an emotive journey for the viewer.

“Jeff is an incredible and articulate visionary,” says Joss Ifan Brightwell, head of production at IMAGINE. “It’s always a huge honour working on Jeff’s creations. His passion for storytelling through raw, immersive visuals is inspiring, and he’s got a unique ability to make every sound and shot feel like it belongs. He really understood what we wanted to achieve with this piece.”

The partnership between IMAGINE and Jeff embodies a shared commitment to pushing creative boundaries and delivering world-class campaigns that resonate across cultures and demographics. With each project, IMAGINE positions itself not only as a leading creative studio in Berlin but as a major global force in the world of sonic branding and audio-visual storytelling. This approach aligns seamlessly with IMAGINE’s ethos and vision, one that chief creative officer Shai Caleb Hirschson is keen to highlight.

“We pride ourselves on pushing the envelope as a Berlin-based agency with a global approach,” Shai says. “We want the world to know that Germany has a lot to offer in terms of creative excellence. It’s not just about where we’re based; it’s about the quality and impact of the work we deliver. Working with Jeff on this campaign is a perfect example of our dedication to telling stories that move people everywhere.”

In an increasingly connected and competitive world of audio-visual content, IMAGINE’s work on the Bose SoundLink Flex campaign underscores its dedication to elevating the relationship between sound, storytelling, and brand identity. With each new project, IMAGINE proves that sound is not just an accessory to visuals, but a powerful tool for creating immersive experiences that linger long after the final note fades.

Catch the campaign for Bose SoundLink Flex and see how IMAGINE and Jeff Vallee bring the freedom of sound to life, setting a high bar for what portable audio can evoke and achieve.