IMPACT BBDO Leads UAE into Top 10 Countries on Cannes Lions Rankings

On the recently released Cannes Lions Creativity Rankings, the United Arab Emirates has achieved its highest ever global rankings on the index: no. eight, up from no.11 last year. The result comes from yet another strong showing by agencies in the Emirates, with IMPACT BBDO in the lead.

IMPACT BBDO was earlier named Cannes Lions MENA Network of the Year and has followed up with being named no.one agency on the rankings. This is the sixth year in a row the agency has achieved the regional no.one spot on the rankings. They also picked up their fourth Grand Prix win in five years at the festival.

Commenting on the rankings, Dani Richa, CEO and chairman BBDO EMEA, said, “Maintaining our position as the leading agency in the Middle East for six consecutive years underscores our unwavering commitment to delivering exceptional work and pushing the boundaries of creative excellence. We're immensely proud that our efforts have played a significant role in elevating the UAE's global creative standing to 8th place, a testament to the rewarding impact of our dedication.”

Simon Cook, CEO, Lions, said, “The Lions Creativity Rankings shows creatives and marketers – agencies and brands – the creative marketing that matters, so that they can fuel their pursuit to create better, drive business growth and shift culture. The official rankings are a celebration and a powerful tool for future success, while the report is impact-led and built with analysis from the Lions Awards, to deliver tangible examples of how creativity can drive progress.”

“Congratulations to all those who have ranked this year and have contributed to setting the global creative benchmark. We look forward to releasing the 2024 people rankings, as part of the Talent Report, in November,” Simon added.