Initiative Behind Orchestral Score of Fanta’s ‘In The Name of Play’ Discovered in New Film

With agency 72andSunny Amsterdam and director Jeff Low at the helm, the Fanta commercial puts silliness, play, and high-performance idiots on a pedestal, who are celebrated with the same enthusiasm and drama as high-performance athletes. In an encouraging move for creatives everywhere, the spot came together almost exclusively on Skype.

Jake Buckley, executive producer at Birdbrain, says: “Our main focus has always been to collaborate with the real eye-widening talent of our industry. We love to do this without taking ourselves too seriously, after all, advertising is a business that revolves around play; a horse race of incredible craft, jockeyed by bottomless creativity.” 

Niall Rogers, executive producer at Birdbrain, adds: “When we had the chance to pitch on a campaign called ‘In the Name of Play’, it wasn’t just a Christmas present of a project to unwrap, but a Birdbrain-defining moment that allowed us to create an outrageously cinematic music production to elevate the eternal glory of playfulness. It’s our manifesto.”​