INNOCEAN and Hyundai Release Super Bowl Spot for The Time-Strapped

Hyundai, in partnership with INNOCEAN Worldwide is introducing the all-new Kona, Hyundai's first-ever smart compact SUV to a national audience in its national TV spot, titled “Ref to the Rescue.”

The 60 second spot, which will air during the Super Bowl pre-game show and is directed by Hungry Man's Dave Laden, will resonate with parents who want to be in two places at once.

Our hero, a referee at a kids' soccer game, arrives in his Kona and calls hilariously groundless penalties until no children are left on the field, ensures that every parent gets home in time to watch the Super Bowl.