senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Inspiring Film Trailer Teases This Generation’s Ultimate Olympic Underdog Story

04/09/2024
Advertising Agency
Amsterdam, Netherlands
170
Share
Film from Nike and We Are Pi focuses on the hopes and dreams of Olympic and Paralympic Paris 2024 athletes

We Are Pi debut the trailer for 'Crois Pas Qu’on Dort' ('Don’t Think We’re Sleeping' in English), an inspiring and unique feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. 

The 90-minute French language film, which was developed and produced by We Are Pi with the support of Nike, will premiere in mid January 2025 followed by a release in theatres at the end of January. It follows three protagonists from Paris and its suburbs: Charles-Antoine, a runner with an intellectual disability who won Gold at the Tokyo Paralympics and will compete in this year’s Paralympics; and Leyna and Maysane, French twin sisters and heirs to their Laotian-Algerian family’s very own taekwondo dynasty who are coached by their father and dream of competing in taekwondo at Paris 2024. 

The athletes were followed by a film crew over the course of five years, recording how their stories, their lives and their sporting achievements unfold over time. The film combines the rawness and intimacy of their everyday lives with the audacity of their sporting dreams, with their stories culminating at the Paris 2024 Olympic and Paralympics. 

'Crois Pas Qu’on Dort' was created with the aim of inviting a new generation of athletes in France into sport by inspiring them with the stories of our protagonists and the transformative power that sport had on their lives.

The production began over seven years ago in 2017 with nearly two years of extensive casting sessions that involved viewing around 500 profiles of athletes. Two directors, Nick Walters and Lou Marillier, an English and French director respectively, subsequently followed the selected young protagonists closely as they pursued their dreams of competing in the 2024 Paris Olympics and Paralympics. The crew was given unique access to the athletes’ lives, from their bedrooms to school to family holidays and international competitions. 

The film was shot in 12 different countries around the world, by a 250+-strong production team that also includes a range of under-represented film-making talent. As part of the project, We Are Pi with the support of Nike launched the Crois Pas Qu'on Dort Pledge, which will specifically recruit, train and develop under-represented filmmakers, to help develop their careers while also creating a crew reflective and representative of the communities in which the film was made. This was delivered in partnership with Paris-based line producers Soldats, who scouted under-represented filmmakers and talents for the project. 

“We wanted to tell a coming-of-age story told through the prism of sport that would dramatise the subjective experiences of Leyna, Maysane and Charles-Antoine in their formative years,” commented Nick Walters and Lou Marillier. “We worked collaboratively with them as they navigated a tumultuous five year period, facing challenges that will impact the rest of their lives in profound ways. Through the unfiltered access they granted us, we feel we have been able to capture something honest and specific to them that we hope can also speak to many other people."

Nike and Pi Studios, the production arm of Amsterdam-based We Are Pi, co-produced the film with SRAB Films, Palme d’Or-winning makers of the 2019 Oscar-nominated French crime thriller Les Misérables, which also takes place in a similar milieu of the Parisian suburbs.

Alex Bennett-Grant, founder and EP of We Are Pi/ Pi Studios, commented, “This is the most important story we’ve ever told of hope for a generation of outsiders and the power of sport to bring people together and overcome barriers. Over seven years from idea to release in theatres, this is also the longest project we’ve ever undertaken, leading to the most deep and trusting partnership with our incredible cast, directors and producers. Kudos also to Nike who funded the film then gave us the freedom to not only tell these true stories, but also support the launch with full entertainment force so it can move a lot of people.” 

Music will play a key role in the film. It will feature an exclusive original track by French hip-hop artist Tiakola in collaboration with Para One and Sam Tiba, the composers of the film’s score. The soundtrack will also include further music from artists who resonate with French youth. 

Tiakola commented, "The parallel between elite sport and success in music is clear to me, and I see myself in these stories - we weren’t destined to shine, but thanks to determination we manage to achieve great things. Anybody can end up at the very top, but that destiny requires so much work and vision.”

James Emtage, producer at We Are Pi/ Pi Studios, added, “We want our audience to feel represented at every point of this film, and partnering with this iconic line up of musicians will, we believe, create the soundtrack of a generation."

The film will have its premiere at the La Grand Rex cinema in Paris in mid January before a two-day release in French cinemas.

Brand
Production
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from WE ARE Pi
Thought Leaders
The Name Game
29/10/2024
48
0
Trends and Insight
Is There Still Space for Big Ideas?
21/10/2024
1.5k
0
ALL THEIR NEWS
Work from WE ARE Pi
Impatience Is a Virtue
Ziina
18/10/2024
14
0
Lekker Uber Eats Three
Uber Eats
04/10/2024
1
0
Lekker Uber Eats Two
Uber Eats
04/10/2024
6
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0