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Internet Grandmas Celebrate a Different Kind of 'Grammy' with Social Media Award Show

24/01/2025
Advertising Agency
New York, USA
17
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Droga5's Mariel Calara and Vanessa Bittante and Rethink's Gabriel Sehringer celebrate grandmas in six quirky and heart warming categories

Every year, the music world celebrates The Grammys. But this year, the internet is celebrating a different kind of 'grammy' - grandmothers. An online competition called The Grammies will honour grandmas submitted on social media across six grandma-specific categories. And, like any great award show, The Grammies has a panel of celebrity judges: six internet-famous grandmas, each judging a different category. 

Anyone can submit their own grandmother by commenting on our judges’ posts or making an Instagram Reel showing off why their grammy should win a particular category. In true senior citizen fashion, each winning grammy will be mailed a Hallmark-style greeting card containing a $100 gift card to a classic grandma locale, like Michael’s Crafts or Applebee’s. 

“I’m really excited to be a judge for The Grammies. Younger people love to see what grandmas can do, that we have a sense of humour, and that we’re brilliant on the internet. This competition is a great way to prove that age is just a number.” said Jane McKennan, @the_devonmaid.

“We’re celebrating grandmas in such a fun, meaningful way. My category, ‘Best Facebook Presence’ will showcase iconic grandma Facebook moments. Grandmas are naturally funny so they lead to truly great content.” said Nora Sangalang, @OurFilipinoGrandma 

The Grammies is an artist-created project made independently, for fun, and unaffiliated with any brand or organization. Photography was captured by TAWFICK and features celebrity grandma judge Magda Llohis (@magdalife57) in her New York City apartment. 

Submissions are open to the public through January 27th. Winners will be announced on our judges’ Instagram pages and on our IG - @TheGrammies2025 - on Sunday, February 2nd

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