Mackenzie Sheppard’s Director’s Cut of 'Tap' for HP and Droga5 Unleashes a Nail Art Western

ProdCo director Mackenzie Sheppard delivers the director’s cut of a standout campaign for HP and Droga5, showcasing the potential of HP's AI PC technology. 

In an overstimulated creative studio, a screenwriter struggles to focus amid the constant noise of modern productivity. Turning to the HP AI PC for help, she uses its AI Companion to upload a folder titled “The Art of Modern Westerns” and clicks Summarize. Within seconds, the tool transforms her research into a springboard for her imagination.

The sound of her typing morphs into galloping hooves as her nails spring to life as tiny avatars of her creativity. In a nod to the pioneering The Horse in Motion, the animated nail art brings the writer’s scenes to life. Cowboys ride, shootouts erupt, and her once-chaotic workspace drowns out as her imagination is set alight. 

Mackenzie transitions the film from the frenzy of "busy work" to the locked in focus of creative flow, using the AI PC as the bridge. The device doesn’t just enhance productivity; it becomes a portal, creators to transcend the drudgery and enter a world where work becomes play and ideas run wild. 

"Writer’s ideas are channeled through their fingers," Mackenzie explained, and in “Tap,” those fingers become the heroes of the story. With the HP AI PC unlocking the writer’s potential, her nails shapeshift to match the narrative she’s creating—adapting to the worlds she imagines with each keystroke. With Mackenzie’s signature flair and a bold concept from Droga5, “Tap” strips away the lacquered, overly polished aesthetic typical of tech campaigns, delivering something more artful, human, and quietly triumphant over the chaos of work.