Ford has recently launched its campaign for the 2015 Ford Fusion, "It's the Most Distracted Time of the Year." The spots were created by Team Detroit and produced by creative digital studio, Click 3X, who shot, edited and did all the VFX. The audio mixing was done by boutique audio post production company, Heard City.
The campaign follows three types of distracted drivers, "Miss. Multi Task," "Icy Mad Man," and "Frazzled Father" as they prepare for the holidays. Each spot features an unfocused driver, followed by the Ford Fusion’s numerous safety features. The spots are live exclusively online.