Jake from State Farm Insurance Pays a Visit to Disney’s Haunted Mansion

State Farm is collaborating with The Walt Disney Studios to celebrate the release of its new film, Disney’s Haunted Mansion. As part of this collaboration, State Farm has released an original spot featuring Jake from State Farm interacting with Gabbie, the Mansion’s new owner (played by the actress Rosario Dawson). The spot was created by TMA (The Marketing Arm), along with the Walt Disney Studios and Haunted Mansion team and Soapbox (a frequently used Disney production house).

The new spot ('Property Damage') is part of State Farm's ongoing 'What if' campaign, which leans into the concerns people have around the potential outcomes of homeownership. In the spot, we see Jake from State Farm walking with the Mansion’s owner, Gabbie, and explaining how State Farm can help with her insurance needs, including talking to an agent and filing a claim on the State Farm mobile app. Or, as Jake reassures, State Farm is there for all your 'what ifs,' including a hauntingly great list of coverage options.

The spot, in :30 and :15 lengths, will span TV, streaming services, social media and more.

It's the latest example of how Jake from State Farm continues to resonate in popular culture.