Junior Achievement SoCal Spotlights the Importance of Financial Education

Team One (a full-service integrated marketing agency) partnered with Junior Achievement SoCal to launch two new pro bono spots designed to further the conversation around the importance of financial education.

In the broadcast second spot, titled “The Party,” children are portrayed as present-day entrepreneurs and financial mavens discussing high-level business, complete with the tagline, ‘Money, it’s never too early to learn.’ Just as the first spot highlights, there is no such a thing as too much financial literacy.

In “The Talk,” a son discusses some critical life topics with his father: how to save, how to pay for college, and how to make income. Contrary to the sound advice you would expect from a parent, the father recommends his son consider passing on higher education, donating plasma for extra income, and look to scratch-off tickets for a quick buck. While this advice might seem surprising to some, these are very real conversations and are some of the first lessons in financial literacy among some of today’s youth. “The Talk” will be further amplified through a seven-part film series designed for owned social channels.

The spark for this creative work began with Team One’s ‘Launch an Idea’ initiative, which has been active for over a decade; ‘Launch an Idea’ invites Team One employees to collaborate and put forth concepts aimed at making the world a better place. Given that gen Z is set to have more buying power than millennials in the next decade, these spots aim to highlight the need to adopt good financial habits as early as possible.

“This campaign would not have been possible without the incredible generosity of Team One, whose pro bono support exemplifies how corporate partnerships can make a tangible difference in shaping the future of our youth,” said Dr. Les McCabe, president and CEO, JA SoCal. “It has been a privilege to collaborate on fun, light-hearted PSAs that playfully underscore the crucial role of Junior Achievement in equipping students as young as age 5 with the tools to navigate the complexities of the financial world, as well as champion a future where financial literacy is not just a skill, but a fundamental right for every child."