Just in Time for Football Season Comes the Return of Progressive’s NFL Campaign, Replay

Just in time for football season comes the return of Progressive’s NFL campaign, Replay. This second run of the Replay campaign reminds viewers that this NFL season there will be plenty of on and off the field disputes, but one play no one will challenge is saving money when you bundle home and auto with Progressive.

‘Game Plans,’ the first :30 to launch, highlights an awkward moment between two neighbours waiting for their kids' bus. In this spot, a young daughter throws the challenge flag to show what really happened in a conversation of her mother’s true feelings about attending the neighbour’s house to watch the game.

“When you’re watching an NFL game, there are moments you want your team to throw the challenge flag, and other times when you want your team to rush to the line and run a play because you’re afraid of what the replay will show. The first spot from our second instalment of this campaign shows that the same is true when you drop a challenge flag into real life - a testament to the strength of this idea we made with our partners at Progressive. Our woman is hustling to the figurative line of scrimmage, desperately hoping to run a play before someone checks the replay, because she knows exactly what the replay will show. And we can all relate,” said Sean McBride, CCO of Arnold Worldwide.