JWT International Captures Real People with Real Injuries for Irwin Mitchell Law Firm

Irwin Mitchell and J. Walter Thompson International reveal a new brand campaign designed to build on the law firm’s strong reputation and emphasise their human focus.

The campaign, which targets individuals who have been involved in an accident and their support network, is based on the idea that Irwin Mitchell provides support along the emotional and physical journey.

The TV advertising at the heart of the campaign brings the brand’s values to life in an authentic way. Using real people who suffered real injuries, it shows that with the right care and support people can move forward.

Kevin Peake, Irwin Mitchell Sales and Marketing Director said: “The new campaign builds on the strength of the Irwin Mitchell brand.”

Derek Turner-Smith, J. Walter Thompson International CEO added: ”This new campaign highlights Irwin Mitchell's approachable nature. I believe it’s a stepping stone to make them the legal brand of choice in the UK".

The new campaign which breaks on TV in the UK today - March 9th - includes film, digital content, press and outdoor.