JWT Releases Zany World Cup Inspired Audio Creative for KitKat

As the world comes to the end of a month of footballing madness, KitKat gives everyone a break from mind numbing post-match interviews.

‘110%’ is a 30 second radio spot for KitKat which makes light of the monotonous, meaningless and rambling post-match interviews often given by out of breath footballers.

The voice of a player agonizingly stumbles through the familiar patter of footballing clichés such as “game of two halves” “at the end of the day” and of course “110%” until finally a woman’s voice cuts across him to say what we’re all thinking and Have a Break...