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Kadim Al Sahir Breathes New Life into Old Verses for New Album

20/02/2024
Creative Agency
Beirut, Lebanon
96
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M&C Saatchi MENA launches the new album campaign with music video 'Ya Wafiya'

M&C Saatchi MENA, Beirut launches a major new album for Kadim Al Sahir.

The upcoming release of Kadim Al Sahir’s newest album, represents a significant milestone in his illustrious career and the world of contemporary Arabic music. 

Spanning digital platforms, social media channels, and beyond, the unveiling of Kadim Al Sahir's newest single 'Ya Wafiya' (Oh Faithful One), created by M&C Saatchi MENA in collaboration with Third Eye Fx, offers audiences a tantalising glimpse into the remarkable musical journey ahead.

After an eight-year hiatus since his last release, the anticipation surrounding this album is palpable, with fans eagerly awaiting a musical masterpiece that transcends boundaries and captivates hearts. This album holds a special significance, not only for its role as a testament to Kadim Al Sahir's enduring talent and artistry but also for its inclusion of some of the most beloved poems by renowned Arab artists. Through his soul-stirring interpretations and evocative melodies, Kadim Al Sahir breathes new life into these timeless verses, infusing them with a sense of contemporary relevance while honouring their rich cultural heritage. With its release, this album promises to be a cultural landmark, inviting listeners on a transcendent journey through the depths of emotion and the beauty of Arabic poetry. As the world eagerly awaits the unveiling of this musical opus, one thing is certain: Kadim Al Sahir's new album is poised to leave an indelible mark on the landscape of Arabic music, captivating audiences and inspiring generations to come.


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