KETTLE Chips Latest Spot Opens the Door to Flavour

Creative agency, Joint, today announced the launch of its creative brand campaign ‘There’s More to Kettle Than You Think’ for KETTLE Chips. This new campaign, which launches today on TV and radio across the UK, marks a change in strategic direction for KETTLE Chips. ‘There’s More to Kettle Than You Think’ seeks to challenge consumers to stop sleep shopping in the snack aisle and embrace the entire range of KETTLE Chips seasonings, each made with real food ingredients.

The TV spot, directed by Brad Lubin through Another Film Company, delivers this new proposition in a humorous way, aided by the wry voices of two commentators narrating the scene. A man walks towards the KETTLE Chips aisle in a supermarket, accompanied by his partner. Rather than only reaching for the obvious choice of ‘Lightly Salted’ he reaches for the ‘Steakhouse Barbecue’ flavour as well. The spot closes with the thought: “There’s more to David than she thinks. And there’s more to Kettle than you think”.

Algy Sharman, creative director and partner, Joint said: “This new campaign asks people to reappraise KETTLE Chips and does it in a fun and playful way. It has loads of creative potential, which will stand the brand in great stead over the coming years.”

The latest campaign marks the start of long-term investment in the brand, with surprising product innovation to come, supported by further cross-channel communications in 2022 and beyond.

Claire Hooper, head of brands at Valeo Snackfoods said: “We’re thrilled to be kicking off a new long-term direction for the brand. We’re loosening our tie to attract a new audience and get them excited by our products. The new positioning works really hard for us and will enable us to really shout about big innovations we have planned for the future.”