KFC Says ‘Chase the Taste’ in New Campaign via Ogilvy Sydney

Ogilvy Sydney, part of STW Group, has launched its latest campaign for KFC, exploring the theme of customers who are prepared to travel far and wide to ‘Chase the Taste’ of its famous chicken.

Running from this week, the campaign will promote four separate product offerings along with the overarching ‘Chase the Taste’ creative theme, which incorporates Vance Joy’s track ‘Mess is mine’ throughout.

It will be executed across TV (FTA, Pay and VOD), digital, OOH and KFC social touch points. The first ‘Chase the Taste’ TVC will run as a 45 and 30-second thematic, followed by a 15-second retail spot advertising KFC’s new Zinger Family range. 

The campaign will also run an execution advertising KFC’s $1 chips, billed as ‘Australia’s Best Tasting Chips’.
 
Based on insight that many customers crave the taste of KFC, the creative theme also reflects stories from fans which showed some will go any length to get to one of its restaurants.