Koala Sofa Beds Get Aussies Out of Any Jam in Latest Campaign

Koala has today released a campaign that shows how their trusty range of sofa beds can get Aussies out of just about any jam they find themselves in. 

The campaign ‘When Life Unfolds’ includes a suite of TVCs, radio, out-of-home, digital and social, and reminds Aussies that when life throws you a few surprises, it’s always best to have a clever and comfortable sofa bed on hand. 

The stories cover a variety of scenarios that many Aussies will be familiar with. 

Koala’s VP of global brand strategy and creative Bradley Firth said: “Sofa beds typically take forever to unfold and are horrible to sleep on, by pairing our whip-smart Koala creative team with Armand and Clockwork, we’ve been able to have a lot of fun exploring tricky situations where the Koala sofa bed range offers the perfect antidote. 

Koala’s VP of marketing Mark Khademi said: “Koala’s proud to boast the #1 rated Sofa Bed in the country and it’s no wonder why - the clever design looks incredible, folds out in seconds and features all the trademark comfort customers know and love Koala for”