La Marca Prosecco Campaign Turns Everyday Moments into Special Occasions

Ogilvy launches its latest campaign for Italian La Marca Prosecco 'Celebrate LaMoment'. 

In this new campaign, La Marca Prosecco is sending a message that Prosecco needn’t be saved for rare or special occasions, instead encouraging people to use it to savour present and make every moment feel extraordinary.

The campaign’s vibrant visuals and messaging embrace spontaneity and focus on the joy of sharing La Marca with friends. 

While La Marca Prosecco has long been celebrated for its craftsmanship, made from hand-selected grapes in Italy’s Veneto region, this campaign highlights its true purpose: transforming everyday moments into celebrations.