Lamborghini Turns Power and Emotion into Rhythm of Two Heartbeats

Luxury car brand Lamborghini has launched a multi-channel international campaign for the release of the latest addition to its high-performance sports car and supercar range, the new Urus SE.

Created by DUDE London, ‘Born With Two Hearts’ takes two of the most well-known sensations experienced when driving a Lamborghini - power and emotion - and reimagines them as two pulsating heartbeats reflected in a typical Urus driver and the dual performance of its hybrid engine. The film explores a world where individuals are born with dual hearts, which serves as a metaphor for the debut of the hybrid engine in the Urus SE, and through this comparison, we uncover the remarkable possibilities that could elevate our existence beyond anything we've known before.

Curro Piqueras, executive creative director, DUDE London said, “Launching the new Urus SE, the hybrid version of such an iconic Lamborghini has been a dream and a creative challenge all at once, as portraying its incredible power, capable of everything while showing its reimagined versatility, was not easy. The answer was the analogy of the two human hearts to connect with the thermic and electric engines of the car. A human story that helped us convey its power through the eyes of our main characters and the car, who delivered an outstanding performance in every shoot.”

The campaign will run on digital and social channels and in-store worldwide.