senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Land Rover Goes to the Land of Above & Beyond for New Defender

13/01/2022
Advertising Agency
London, UK
701
Share
Spark44 and Accenture Interactive showcase The New Defender's capabilities

Land Rover with Spark44 and Accenture Interactive have created an all-action campaign for The New Defender. The campaign showcases Defender’s stunning modern design and demonstrates why it’s the most capable Land Rover ever made.

The global TV, social, online and print campaign brings to life the fictional island of ‘Above & Beyond’, a wild and rugged land where only Land Rovers exist. Defenders roam free and day-to-day driving situations are treated to the classic Land Rover twist. Traffic lights, car washes, speed cameras and car parks pop up in some very surprising locations, but the highly desirable, all-capable Defender takes them all in its stride.

Creative directors Matt Statham and Chris McDonald said: “The New Defender is in a category of one. And not just for its unique, unmistakeable design. When you’re driving the Defender you can call on its incredible tech and capability wherever you find yourself.”

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Spark44
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0