Life Moves Forward Fast in This BNP Paribas Spot from Czar & Publicis

This is the second film of the Life Moves Forward campaign by Publicis Brussels for BNP Paribas Fortis, one that is specifically targeted at a younger crowd. Hello4You is a bank offer that was launched by BNP Paribas Fortis in conjunction with Hello bank! 

In essence, it’s a way for 18 to 28 year olds to get their first taste of financial freedom. One that helps them spread their wings and fly from the nest. With a free account, free mobile banking and a free prepaid card.

For the second time in a row, Publicis Brussels collaborated with director Koen Mortier and production company Czar. The result is a fast film that completely matches the universe of youngsters.

In the spot, a young man is eager to experience life. He wakes up dazed and confused, wrapped in his tent after what must have been a wild night at a music festival. He gets up and starts to run through life, enjoying all it has to offer: fun, love, work, adventure and some bigger steps like buying a flat. The point of it all: life gets interesting when you have some financial freedom. It might not always go according to plan (which our young man experiences at the end), but that's what life is all about: a series of ups and downs.